I am writing to tell you that although your commercials are generally the bane of my existence, I really HATE your new effort. To me, a person who rarely complains about things that are racially insensitive (or any kind of insensitivity, really), this commercial seems way too reminiscent of the stereotypes that ran rampant in the 1920s, 30s... 40s. It starts off with an overweight woman demanding to see Flo about something that she gave to her husband and ends with a Black man acting like a fool. Oh, sigh... Flo, Flo, my sweet, annoying, ignorant Flo- even I, with my general lack of emotions, can see the resemblance between this "customer" and a mammy; and her husband as a Sambo. Even me.
Now look, I realize that since you are generally annoying the pants off of people, 60 seconds at a time, that it may not have crossed your little mind that this commercial could, you know, be offensive, but trust me, it is. This "commercial" happens to look more like a minstrel show than an ad for insurance. Let's look at this lady in your commercial. You know, for some comparison, Flo. This overweight, wide eyed woman comes into Progressive, looking for an explanation for her husband's seemingly incomprehensible ability to handle every day situations. You, Flo, calmly explain that you gave him the answer to all of his insurance problems, but there is a warning-- the "power" that you have given him can go to one's head. Then, the Black woman strikes that ever familiar pose (shaking head, hands on hips) and you cut away to her husband thinking he can conquer juggling chainsaws. Hmmm. The name of this work of art is 'Empowered' when really, it should be named "Let's try to pass this off and see how many Black people actually know that they are being made fun of."
Your "new" shit:
Some "old" shit:
Oh Flo, I can't be the only one that has noticed that really the only thing missing from this interaction with this woman is a dance move, or a musical number while she cooks dinner. But, I am helpful so here, let me give you (and your people at Progressive) a clue: not all Black women sing and dance, shake their heads, point their fingers and put their hands firmly on ample hips. Not all Black men act a fool after a white person solves a problem for them. No one wants to buy insurance from a shrill woman, like yourself. Even though Progressive is an Ohio company I, as an Ohioan, would be more likely to eat at Chik-Fil-A than buy your product (and I plan to NEVER eat at Chik-Fil-A). For the life of me, I just can't believe that no one has said this before... Oh wait... I'm not the first person to point out your insensitivity. You might want to look into that.
Sincerely,
Tired of Your Shit
